By providing a performance-based approach where companies only pay for actual results—like leads or sales—affiliate marketing is taking the world by storm and is incredibly cost-effective. Affiliate marketing uses trusted voices to reach audiences around the world, increasing traffic and conversions as a result of the growth of digital platforms, influencers, and content producers. In the current digital economy, it is a popular option for marketers and companies due to its data-driven tactics, low entry barrier, and scalability.