I’ve been promoting NFT projects since late 2021, and I’d say crypto ads can still work — but only when you pair them with a smart strategy. The hype cycle has cooled, so you can’t rely on buzzwords alone anymore. What matters now is targeting the right audience and being clear about your value (utility, art, community, etc.).
I recently ran a small campaign for a niche NFT drop and tested a few ad networks to see what still works. Honestly, Twitter/X is oversaturated, and Facebook's crypto policies are still shaky. Surprisingly, I got decent results from 7SearchPPC — I liked that it let me target crypto-interested users without spending a fortune. The traffic wasn’t massive, but it was steady and matched the niche well enough to get a few conversions.
The key, though, was testing multiple creatives and rotating them every few days. Static banners with “mint now!” just don’t cut it anymore. Try content that speaks to community or exclusivity — that’s what pulled people in for me.
So yes, crypto ads can still work, but they need more finesse now. Track everything, stay adaptable, and avoid the generic “get rich” style if you want real engagement.
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