zurirayden
Hook
So, I've been diving deep into different ways to get more people actually interested in my promoted crypto project, and one thing that keeps popping up is retargeting ads . I've seen marketers mentioning it all the time, but honestly, I wasn't sure if it really worked for crypto stuff. Like, sure, it's great for eCommerce or apps, but crypto projects? That felt a bit different to me.
At first, I thought retargeting was just another buzzword people threw around to sound smart in marketing threads. But after trying it myself for a small crypto-related campaign, I kind of get why people talk about it so much.
Pain Point
So, picture this: I was running some standard crypto ads—basic display and social campaigns. I was getting clicks, yeah, but hardly any conversions or engagement. People will visit my landing page, maybe scroll for ten seconds, and then just vanish.
I kept thinking, “What's wrong? Is my offer boring? Are my visuals too plain? Or maybe people just don't trust new crypto projects anymore?”
It wasn't that the traffic was bad. It was that people needed time to decide. In crypto especially, users are skeptical. They might click once out of curiosity but hesitate to invest, subscribe, or even follow. That's when someone in another forum mentioned retargeting.
Personal Test and Insight
What got me curious
A user said something that stuck with me: “People rarely trust a crypto project on the first click.” And that clicked (no pun intended). It's not about convincing them right away —it's about staying visible while they make up their minds.
So I looked into it more. Retargeting basically means showing ads again to people who've already visited your site or engaged with your project somehow. You're reminding them that you exist without spamming them.
It sounded logical enough, so I decided to test it out.
My small test with retargeting ads
I started simple. I set up a retargeting campaign focusing only on people who had visited my website in the past 30 days but didn't take action. I used some basic creatives that show a different side of the project—less “buy now,” more “explore what we're building.”
Within a week, I started noticing changes. My click-through rates were better, and the bounce rate dropped noticeably. It wasn't magic, but it was progress.
What surprised me most was how many users who ignored my first ad eventually came back. They'd seen the name a few times, maybe checked out my community chat or joined the mailing list. That second or third exposure makes a difference.
I guess people just need that repeated reminder before trusting a new crypto idea.
What didn't work so well
Of course, not everything went perfectly. My first batch of ads was way too “salesy.” I learned that crypto audiences are super sensitive to anything that feels like a push. So I toned it down—used lighter messaging, less flashy graphics, and more informative copy.
Also, I learned that you shouldn't retarget everyone. Some people will never care, and showing your ad to them over and over just wastes your budget. I ended up excluding people who bounced immediately (like within five seconds). That helped a lot.
Soft Solution Hint
The biggest improvement came when I made the retargeting ads more educational. Instead of shouting “Join now,” I focused on what makes the project interesting—like its real-world use case or the team's background.
The other trick? Frequency capping. It's basically setting a limit on how many times a person sees your ad. I kept mine to 2–3 times a week, which seemed to work nicely without annoying anyone.
Helpful resource
I also came across a helpful breakdown of Retargeting strategies for crypto that explained some targeting layers I hadn't thought about—like segmentation based on wallet actions or community engagement. Worth a read if you're into experimenting with ad setups.
Takeaway
If you're working on a promoted crypto project , retargeting ads can definitely help boost engagement— but it's not about blasting people with the same ad over and over. It's about being smart and subtle. Remind them you exist, show value, and make it easy for them to come back when they're ready.
Crypto audiences are cautious by nature. Retargeting helps build that slow, steady trust that direct ads can't always achieve.
So yeah, from my experience, retargeting isn't just a fancy trick—it's one of those things that actually makes sense once you see the results yourself. If you've got a project that's struggling to hold attention, it might be worth testing a small retargeting setup just to see how people respond.
Anyone else here tried retargeting ads for crypto? Curious to hear what kind of results you got and if you noticed similar engagement bumps.
So, I've been diving deep into different ways to get more people actually interested in my promoted crypto project, and one thing that keeps popping up is retargeting ads . I've seen marketers mentioning it all the time, but honestly, I wasn't sure if it really worked for crypto stuff. Like, sure, it's great for eCommerce or apps, but crypto projects? That felt a bit different to me.
At first, I thought retargeting was just another buzzword people threw around to sound smart in marketing threads. But after trying it myself for a small crypto-related campaign, I kind of get why people talk about it so much.
Pain Point
So, picture this: I was running some standard crypto ads—basic display and social campaigns. I was getting clicks, yeah, but hardly any conversions or engagement. People will visit my landing page, maybe scroll for ten seconds, and then just vanish.
I kept thinking, “What's wrong? Is my offer boring? Are my visuals too plain? Or maybe people just don't trust new crypto projects anymore?”
It wasn't that the traffic was bad. It was that people needed time to decide. In crypto especially, users are skeptical. They might click once out of curiosity but hesitate to invest, subscribe, or even follow. That's when someone in another forum mentioned retargeting.
Personal Test and Insight
What got me curious
A user said something that stuck with me: “People rarely trust a crypto project on the first click.” And that clicked (no pun intended). It's not about convincing them right away —it's about staying visible while they make up their minds.
So I looked into it more. Retargeting basically means showing ads again to people who've already visited your site or engaged with your project somehow. You're reminding them that you exist without spamming them.
It sounded logical enough, so I decided to test it out.
My small test with retargeting ads
I started simple. I set up a retargeting campaign focusing only on people who had visited my website in the past 30 days but didn't take action. I used some basic creatives that show a different side of the project—less “buy now,” more “explore what we're building.”
Within a week, I started noticing changes. My click-through rates were better, and the bounce rate dropped noticeably. It wasn't magic, but it was progress.
What surprised me most was how many users who ignored my first ad eventually came back. They'd seen the name a few times, maybe checked out my community chat or joined the mailing list. That second or third exposure makes a difference.
I guess people just need that repeated reminder before trusting a new crypto idea.
What didn't work so well
Of course, not everything went perfectly. My first batch of ads was way too “salesy.” I learned that crypto audiences are super sensitive to anything that feels like a push. So I toned it down—used lighter messaging, less flashy graphics, and more informative copy.
Also, I learned that you shouldn't retarget everyone. Some people will never care, and showing your ad to them over and over just wastes your budget. I ended up excluding people who bounced immediately (like within five seconds). That helped a lot.
Soft Solution Hint
The biggest improvement came when I made the retargeting ads more educational. Instead of shouting “Join now,” I focused on what makes the project interesting—like its real-world use case or the team's background.
The other trick? Frequency capping. It's basically setting a limit on how many times a person sees your ad. I kept mine to 2–3 times a week, which seemed to work nicely without annoying anyone.
Helpful resource
I also came across a helpful breakdown of Retargeting strategies for crypto that explained some targeting layers I hadn't thought about—like segmentation based on wallet actions or community engagement. Worth a read if you're into experimenting with ad setups.
Takeaway
If you're working on a promoted crypto project , retargeting ads can definitely help boost engagement— but it's not about blasting people with the same ad over and over. It's about being smart and subtle. Remind them you exist, show value, and make it easy for them to come back when they're ready.
Crypto audiences are cautious by nature. Retargeting helps build that slow, steady trust that direct ads can't always achieve.
So yeah, from my experience, retargeting isn't just a fancy trick—it's one of those things that actually makes sense once you see the results yourself. If you've got a project that's struggling to hold attention, it might be worth testing a small retargeting setup just to see how people respond.
Anyone else here tried retargeting ads for crypto? Curious to hear what kind of results you got and if you noticed similar engagement bumps.
