zurirayden
I’ve been poking around different ways people promote their DeFi token projects and one thing that kept popping up was this whole idea of high converting funnels. Honestly, at first I rolled my eyes because it sounded like just another buzzword. But the more I noticed folks in the space talking about it, the more curious I got.
The Big Pain Point
The reason I even paid attention is because DeFi is already tricky enough to explain to people who aren’t deep into crypto. Most of the time, when you talk about token projects, you either lose people right away or they don’t see the point of putting their money into something they don’t fully get. That’s a huge pain point. I’ve been in a couple of group chats where people admitted they had solid projects but couldn’t get past that wall of making things relatable for everyday users.
My Personal Test and Insight
That’s where funnels started to make a bit more sense to me. Not in the salesy way marketers talk about them, but more like a structured path that makes it easier for someone to go from “what is this token even about” to “okay, I get why this project exists.” And to be real, that gap is massive in crypto. Most token sites just throw a whitepaper at you and expect you to magically get it.
I’ll share what I noticed personally. I stumbled into a project that used a funnel setup that didn’t feel pushy at all. Instead of leading with hype, they started with a super simple explainer that even my non-crypto friend could follow. Then the next step gave me use cases, and only later did they even mention the actual token. I caught myself reading all the way through without skipping because it felt like they were guiding me rather than pitching me. That was a first.
On the flip side, I’ve also seen funnels that were terrible. You know the kind where it’s all shiny graphics and big claims about 10x gains but no real clarity? Those just make me click out in seconds. I think the difference is whether the funnel respects the person reading it or just treats them like a number.
Soft Solution Hint
So here’s the soft truth I came to: if someone is trying to grow a DeFi token project, having some kind of funnel really does help. It doesn’t have to be fancy or expensive. It just needs to give people an easy way to understand what’s going on, why the project matters, and what the next step is if they want to dive deeper. The high converting part comes naturally when trust is built.
I won’t pretend I’ve cracked the whole formula because I haven’t. I’m still experimenting, and I’ve had more misses than wins so far. But I did find this write-up that breaks it down in a way that made sense to me, and I think it could be useful if you’re curious too. You can check it here: High-converting funnels for crypto projects.
My Advice From Personal Experience
If I had to give one piece of advice from my own little tests, it’s this: think of your funnel like a conversation with someone who knows nothing about your project. Start with the simplest piece and move gradually. Don’t overwhelm them with charts and tech terms right away. It’s like teaching your friend about something you love. You wouldn’t start by dumping a whole textbook on them, right?
Another thing I noticed is that people actually appreciate transparency in the funnel. Like, if there are risks, say it. If you don’t have every detail figured out yet, be upfront. The crypto space is already filled with enough hype and half-baked promises. Being real about where you’re at can go a long way in building trust.
I’m not saying funnels are a magic solution. Some people just won’t be interested no matter how smooth your process is. But if your project is solid and you just need a better way to communicate it, a good funnel feels like one of the least complicated tools out there. It’s basically storytelling with a bit of structure.
Anyway, I’m still learning as I go, but thought I’d drop this here in case anyone else has been scratching their head about whether funnels are worth it for DeFi projects. From my point of view, they are worth exploring. Maybe not in the cookie cutter way most people talk about, but in a way that feels natural, human, and respectful of the reader.
The Big Pain Point
The reason I even paid attention is because DeFi is already tricky enough to explain to people who aren’t deep into crypto. Most of the time, when you talk about token projects, you either lose people right away or they don’t see the point of putting their money into something they don’t fully get. That’s a huge pain point. I’ve been in a couple of group chats where people admitted they had solid projects but couldn’t get past that wall of making things relatable for everyday users.
My Personal Test and Insight
That’s where funnels started to make a bit more sense to me. Not in the salesy way marketers talk about them, but more like a structured path that makes it easier for someone to go from “what is this token even about” to “okay, I get why this project exists.” And to be real, that gap is massive in crypto. Most token sites just throw a whitepaper at you and expect you to magically get it.
I’ll share what I noticed personally. I stumbled into a project that used a funnel setup that didn’t feel pushy at all. Instead of leading with hype, they started with a super simple explainer that even my non-crypto friend could follow. Then the next step gave me use cases, and only later did they even mention the actual token. I caught myself reading all the way through without skipping because it felt like they were guiding me rather than pitching me. That was a first.
On the flip side, I’ve also seen funnels that were terrible. You know the kind where it’s all shiny graphics and big claims about 10x gains but no real clarity? Those just make me click out in seconds. I think the difference is whether the funnel respects the person reading it or just treats them like a number.
Soft Solution Hint
So here’s the soft truth I came to: if someone is trying to grow a DeFi token project, having some kind of funnel really does help. It doesn’t have to be fancy or expensive. It just needs to give people an easy way to understand what’s going on, why the project matters, and what the next step is if they want to dive deeper. The high converting part comes naturally when trust is built.
I won’t pretend I’ve cracked the whole formula because I haven’t. I’m still experimenting, and I’ve had more misses than wins so far. But I did find this write-up that breaks it down in a way that made sense to me, and I think it could be useful if you’re curious too. You can check it here: High-converting funnels for crypto projects.
My Advice From Personal Experience
If I had to give one piece of advice from my own little tests, it’s this: think of your funnel like a conversation with someone who knows nothing about your project. Start with the simplest piece and move gradually. Don’t overwhelm them with charts and tech terms right away. It’s like teaching your friend about something you love. You wouldn’t start by dumping a whole textbook on them, right?
Another thing I noticed is that people actually appreciate transparency in the funnel. Like, if there are risks, say it. If you don’t have every detail figured out yet, be upfront. The crypto space is already filled with enough hype and half-baked promises. Being real about where you’re at can go a long way in building trust.
I’m not saying funnels are a magic solution. Some people just won’t be interested no matter how smooth your process is. But if your project is solid and you just need a better way to communicate it, a good funnel feels like one of the least complicated tools out there. It’s basically storytelling with a bit of structure.
Anyway, I’m still learning as I go, but thought I’d drop this here in case anyone else has been scratching their head about whether funnels are worth it for DeFi projects. From my point of view, they are worth exploring. Maybe not in the cookie cutter way most people talk about, but in a way that feels natural, human, and respectful of the reader.
